Daewoo Vehicles Style

Daewoo Vehicles Handling

In 1972, Daewoo Motor was created in a partnership between General Motots and Shinjin Motor, and sustained itself for many years by retooling General Motors products for the Asian market.

Daewoo motor launched itself into the UK by billing itself at the 1994 NEC Motor Show as the 'Biggest Car Company You've Never Heard Of'. It attracted attention by breaking all the rules. Rather than build up a dealer network, it set up its own direct selling operation, using Halfords as its nation-wide service network. New car sales are on a 'no haggle' basis. Ostensibly attractive, there has been criticism that the trade-in prices offered are lower than trade averages - prices which customers are discouraged from trying to negotiate.

Helped by the establishment of technical and development centres in the UK and Germany, Daewoo replaced these vehicles with its first totally home-grown cars in 1996 and 1997, Lanos, Nubira and Leganza. The company added 4x4 vehicles to its range by buying out fellow Korean maker SsangYong in 1998 and added a well-received mini-car, the Matiz, to its range in the same year. The company's rapid expansion and the late 1990s Asian financial crisis left it financially vulnerable and in 1999 its creditors, concerned by its massive debts, called time. Whilst operationally its future is not in doubt, the company now looks likely to be taken over by an outside interest. Political considerations make a foreign take-over sensitive, but nevertheless the most likely candidate is Daewoo's old partner GM, though other companies, including Ford, have expressed interest.

Daewoo has 3 entries into our reviews section. You will find detailed info on the Daewoo Leganza, the Daewoo Lanos and of course the Daewoo Nubia for your review.

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